Reclaimed Dining Table with Hairpin Legs, Kitchen Table, Kitchen Dining Table Vintage Table Handmade


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Most individuals are born creative. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs. But as time passes, as a result of socialization and formal education, many people will stifle those impulses. We learn to be warier of judgment, more cautious, more analytical. The world appears to divide into “creatives” and “noncreatives,” and many folks consciously or unconsciously resign themselves to the latter category. And yet we know that creativity is essential to success in different discipline or industry. According to a recently available IBM survey of chief executives all over the world, it’s one of the most sought-after trait in leaders today. No one can deny that creativity means an upswing and continued success of varied companies, from start-ups like Facebook and Google to stalwarts like Procter & Gamble and General Electric. Students often come to Stanford University’s “” (which was founded by one of us—David Kelley—and is also formally known as the Hasso Plattner Institute of Design) to formulate their creativity. Clients work with IDEO, our design and innovation consultancy, for similar reason. But in the process, we’ve found that our job isn’t to train them creativity. It’s to enable them to rediscover their creative confidence—the natural power to come up with new ideas and the courage to try them out. We do this giving them ways to manage four fears that hold many of us back: nervous about the messy unknown, fear of being judged, anxiety about step one, and anxiety about losing control. Easier said than actually doing it, you could possibly argue. But we understand it’s easy for people to overcome even their most deep-seated fears. Consider the work of Albert Bandura, a world-renowned psychologist and Stanford professor. In one series of early experiments, he helped people conquer lifelong snake phobias by guiding them by having a number of increasingly demanding interactions. They would begin by watching a snake by way of a two-way mirror. Once comfortable with that, they’d progress to observing it through an open door, then to watching someone else touch the snake, then to touching it themselves through a heavy leather glove, and, finally, quickly, to touching it using own bare hands. Bandura calls this technique of experiencing one small success after another “guided mastery.” The people that underwent it weren’t just cured of a crippling fear they'd assumed was untreatable. They also had less anxiety and more success in other areas of these lives, taking up new and potentially frightening activities like horse riding and presenting and public speaking. They tried harder, persevered longer, coupled with more resilience when confronted with failure. They had gained a brand new confidence within their power to attain the things they attempted to do.

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