ART – the thing that makes our livesand homes beautiful


DIY giant wall art (tutorial on what to use to make the art and frames)

Most individuals are born creative. As children, we experience imaginary play, ask outlandish questions, draw blobs and refer to them as dinosaurs. But with time, because of socialization and formal education, most of us start to stifle those impulses. We discover how to be warier of judgment, more cautious, more analytical. The world seems to divide into “creatives” and “noncreatives,” and too many people consciously or unconsciously resign themselves for the latter category. And yet we know that creativity is essential to success in any discipline or industry. According to a current IBM survey of chief executives all over the world, it’s probably the most sought-after trait in leaders today. No one can deny that creative thinking has allowed the rise and continued success of varied companies, from start-ups like Facebook and Google to stalwarts like Procter & Gamble and General Electric. Students often arrive at Stanford University’s “” (which has been founded by among us—David Kelley—which is formally called the Hasso Plattner Institute of Design) to formulate their creativity. Clients work with IDEO, our design and innovation consultancy, for the same reason. But as you go along, we’ve found that our obligation isn’t to train them creativity. It’s to assist them rediscover their creative confidence—the natural capability to come up with new ideas and also the courage to test them out. We do this by giving them ways to get past four fears that hold many of us back: anxiety about the messy unknown, fear of being judged, concern with the first task, and nervous about losing control. Easier said than done, you may argue. But we realize it’s feasible for visitors to overcome even their most deep-seated fears. Consider the work of Albert Bandura, a world-renowned psychologist and Stanford professor. In one series of early experiments, he helped people conquer lifelong snake phobias by guiding them by having a group of increasingly demanding interactions. They would start by watching a snake by way of a two-way mirror. Once comfortable with that, they’d progress to observing it using an open door, then to watching someone else touch the snake, then to touching it themselves via a heavy leather glove, and, finally, in a few hours, to touching it with their own bare hands. Bandura calls this procedure for experiencing one small success after another “guided mastery.” The people who went through it weren’t just cured of the crippling fear they had assumed was untreatable. They also had less anxiety plus more success in other areas with their lives, using new and potentially frightening activities like horse riding and presenting and public speaking. They tried harder, persevered longer, together more resilience when confronted with failure. They had gained a new confidence of their power to attain what they attempted to do.

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